AWL Premium Leads

Premium Prospect Leads & Qualified Prospect Leads

Lead Quality and Performance

Top performing agents have told us that they want more leads from the best quality and highest converting sources. They want assurance that their leads are from real people that really requested quotes. They want to prioritize contacting consumers with the greatest purchase intent.

Based on agent feedback we have now incorporated two high-performance lead products from AWL that are sourced from only the highest intent consumers and have a demonstrated track record of delivering higher performance for you.

AWL Premium Leads

AWL's Premium Leads are designed to help you improve Contact Rate, Quote Rate and Conversion Rate and will be identified by the corresponding badge in your agent portal and in the lead delivery email. Look for the badges, and prioritize them in your sales process accordingly!

#1 - Premium Prospect Leads

Based on individual lead attributes that have been identified and proven to deliver the highest conversion rates, premium prospect leads have been filtered by our advanced Customer Acquisition Marketing platform and drive the most policy sales and the greatest ROI for our customers.

#2 - Qualified Prospect Leads

Leveraging our state of the art call center located in Austin, TX, we physically call tens of thousands of leads every day to contact the consumer and verify three things:

  1. Accuracy -- of the consumer's contact information
  2. Legitimacy -- that this consumer requested this quote
  3. Desire to Speak with an Agent -- about an insurance quote immediately

According to customer-provided data, Qualified Prospect Leads have the highest conversion rates of any leads from any provider (up to 4x normal conversion rates). Just like Premium Prospect Leads, we'll mark these leads with a Qualified Prospect Leads badge for priority marketing. These prospects are the most interested and ready to buy, as confirmed in live conversations by our call center agents.

These high-performance products represent a great step forward in both Lead Quality and Lead Performance for you and are an excellent addition to our industry-leading Qualified Concierge Calls that many of you participate in today.

Packages & Pricing

We're confident that these products will boost your Contact Rate, Quote Rate and Conversion Rate and, as a result, deliver an excellent return on your marketing investment. We provide these products to you automatically as part of our lead mix, based on fit with your consumer target profiles as well as availability in your market(s). The per-lead surcharge for each product is listed below as a percentage of our base price (these prices are automatically added to each standard lead's base price when you receive one of these Premium Leads). We are heavily investing in expanding our premium marketing campaigns and CAM platform capabilities to bring you even more Premium Leads!

Premium Prospect LeadsQualified Prospect Leads
Add 25% of your out of pocket cost to your base cost per Premium ProspectAdd 50% of your out of pocket cost to your base costper Qualified Prospect