All Web Leads, Inc. Joins Forces with Great Hill Partners to Acquire

Posted on: Tuesday, February 15, 2011

Combination Creates Industry's Only "End-to-End" Online Marketing Services Company Focused Exclusively on Insurance

AUSTIN TEXAS -- All Web Leads, a leading online sales lead generation company supplying the US insurance industry, announced today that it had acquired, a leading provider of online leads to insurance agents, brokers and carriers. To finance the acquisition All Web Leads has teamed with Great Hill Partners, a Boston-based private equity firm with over $2.5 billion under management, who have made a majority investment in the combined entity. All Web Leads' current executive team will lead the combined company, which will continue to be based in Austin, Texas. Morgan Keegan served as an advisor to All Web Leads, Inc for the transaction. Financial terms of the transaction were not disclosed.

"We are very excited to welcome the team to the All Web Leads family," said Bill Daniel, CEO of All Web Leads, Inc. "This acquisition will create tremendous additional value for the insurance agents, brokers and carriers that purchase Internet leads by more closely matching their business needs and those of online consumers."

"All Web Leads has built an impressive, data-driven online marketing business focused on the insurance sector," said Michael Kumin of Great Hill Partners. "We are pleased to partner with Bill and the team at All Web Leads in the acquisition of and are excited to support the All Web Leads franchise in the next phase of its growth."

The combination creates a technology and data-driven insurance leads powerhouse -- the largest direct lead generator in the insurance industry and the second largest active customer base of insurance agents, brokers and carriers. Insurance represents a fast-growing online market, with consumers increasingly using the Internet to research policies and prices prior to contacting an agent. Insurance lead generation companies connect consumers searching for insurance online with agents, brokers and carriers who provide those products and simplify the process of obtaining multiple competitive quotes.

The combined company now operates the largest network of direct consumer marketing web properties devoted to helping consumers more easily obtain multiple insurance quotes. More than 10,000 insurance agents, as well as numerous brokerages and insurance carriers, subscribe to the company's services.

About All Web Leads, Inc.
Founded in 2005, All Web Leads ( is a leading online sales lead provider for the U.S. insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead's technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company is headquartered in Austin, TX.

About has one of the largest and fastest growing networks of individual insurance agents, small, medium and large insurance sales organizations and major insurance companies. The company's insurance sites help thousands of consumers a day receive competitive insurance quotes. The company was founded in 2003 by insurance and technology professionals with the goal to become the nation's leading, real time, internet insurance leads generating company.

About Great Hill Partners
Great Hill Partners is a private equity firm that manages over $2.5 billion in capital to finance the expansion, recapitalization or acquisition of growth companies operating in the business and consumer services, media, communications, healthcare IT, financial technology and software industries. Great Hill Equity Partners IV, L.P. and its affiliates target equity investments of $30 million to $150 million. For more information, please visit

About Morgan Keegan
Morgan Keegan, a full-service brokerage and investment banking firm, has more than 4,100 employees in 300 offices across the country. The firm's investment Banking division provides comprehensive merger and acquisition advisory, public equity and private capital services to public and private companies as well as private equity groups.

Morgan Keegan's Technology Investment Banking Group, formerly Revolution Partners, is among the largest and most active Investment Banking groups serving the technology industry. The technology group is well-regarded for its expertise in particular technology sectors, including software, IT services, communications, digital media/e-commerce, wireless, clean tech, storage and semiconductors.

Posted In: Press Releases

Enjoy this post? Share it with others.
  • Share on Digg
  • Share on Facebook
  • Bookmark on Google
  • Share on LinkedIn
  • Share on Reddit
  • Share on Twitter